* This project is a fictional school assignment, although the company exists.
Background: Kochs Kaffebar is a cozy, family-run coffee shop located in Aalborg. Motto: – A Taste for difference – applies to serving hand-brewed coffee, homemade tea, freshly baked pastry, or freshly made sandwiches. Even though, the interior of the shop looks cozy – wood, leather sofas, a lot of green plants around, and warm lighting, the visual identity does not translate the values of the business.
Client: Kochs Kaffebar
Type of project: Identity design – School Assignment
Objective: "How to redesign a visual identity of Kochs Kaffebar so it truly represents the company's values to its customers?"
My process: click here