About: Campus Greenland is a company whose main product is a 6 weeks physical course where each participant is learning to understand his individual situation, self-esteem, and confidence.
The product was developed in Greenland, helping Greenlandic citizens to get into long-term jobs. After establishing a successful track record in Greenland, the company decided to move to Denmark and apply this model to Greenlandic citizens living in Denmark.
Campus Greenland needs to appear trustworthy, serious, and relevant to get funding from decision-makers in the governmental, public or private sector, and therefore, the visual identity has to be developed.
Client: Campus Greenland
Type of project: Identity redesign – School Assignment
Objective: “How to create a visual identity for Campus Greenland so the company appears serious, relevant, and trustworthy for its audience?”